Oramobile hosted a successful Free Mobile Messaging Training Workshop on July 18, 2023, at the Oracom Uganda office in Westlands Business Park. The workshop aimed to educate both current and potential clients about the importance of mobile messaging in modern business strategies. The event featured Mr. Alphonce Juma, CEO of Oracom Uganda, as the keynote speaker, lending credibility and expertise to the discussions.

The event’s marketing strategy was comprehensive, utilizing direct and multi-channel approaches to engage attendees. Invitations were sent via SMS, WhatsApp, and email, with personalized follow-up calls to enhance attendance. The workshop covered various aspects of mobile messaging, including traditional techniques like Bulk SMS and USSD, as well as modern solutions like WhatsApp Blaster software. Attendees gained insights into maximizing messaging channels for marketing, communication, customer retention, and brand identity establishment.

The workshop had a notable impact on brand awareness for Oramobile, benefiting both existing and potential clients. Current clients learned about Oramobile’s full product range, opening opportunities for cross-selling and improved business operations. Prospective clients were introduced to the brand’s offerings, fostering engagement and potential collaborations. Overall, the workshop’s success highlights Oramobile’s expertise in mobile messaging and sets a blueprint for future industry events, emphasizing knowledge dissemination and industry growth.